Senior Marketing Officer / Brand & Creative Lead · Ebix, Inc. · 2025–2026
Role
Senior Marketing Officer / Brand & Creative Lead
Employer
Ebix, Inc. · 2025–2026
Collaborators
Brand manager, content writer
Tools
Adobe InDesign, Figma, Claude AI
Ebix Health needed to relaunch EbixEnterprise—an enterprise benefits administration platform covering Quote to Card, Policy & Premium Administration, and Claims Administration—to a market of carriers, TPAs, payers, and self-insured groups. This campaign ran concurrently with Riskworld, using a shared visual language adapted across a content marketing and digital-first channel mix. Deliverables included a LinkedIn social card series, a product brochure suite, a platform lifecycle infographic, and four live thought leadership pages on ebixhealth.com.
Five-card LinkedIn awareness series launching the EbixEnterprise platform and its three core modules. Consistent navy/teal gradient template with white/orange headline treatment and ghosted product icons. Headlines: "Modernize What Matters Most," "Fix the Front End First," "Bring Policy & Premium Under Control," "Modernize Claims Administration," "Start Where It Matters. Scale What Works.""Connecting the Full Insurance Lifecycle": Platform overview infographic showing the end-to-end EbixEnterprise ecosystem from Quote to Card through Policy Administration, Claims, and Data Analytics, connecting to the 24/7 Stakeholder Portal ecosystem. Used as a navigational anchor across all four thought leadership pages.
EbixEnterprise Platform overview brochure: Six-module product family presented as a connected enterprise system.Quote to Card brochure: Front-end modernization covering quoting, enrollment, billing, and ID card fulfillment. Metrics: 6,700+ agents supported, 10,000+ quotes processed daily, 30+ years industry expertise.Policy & Premium Administration brochure: Centralized policy lifecycle management with SAP/Blue Book Accounting integration.Claims Administration brochure: End-to-end claims processing covering adjudication, payment, auditing, and compliance.
