Senior Marketing Officer / Brand & Creative Lead · Ebix, Inc. · 2025–2026
Role
Senior Marketing Officer / Brand & Creative Lead
Employer
Ebix, Inc. · 2025–2026
Collaborators
Brand manager, Claude AI
Tools
Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Figma, Claude AI
Ebix's largest annual trade show, Riskworld 2026, served as the launch platform for a suite of risk management products across the Ebix Risk and RCS divisions. I built the full pre-show and on-site campaign from scratch—including a LinkedIn thought leadership carousel, direct mail campaign, five product brochures, an event landing page, VIP cocktail reception collateral, and a trade show booth redesign.
Pre-show LinkedIn thought leadership carousel driving awareness of new product launches. Each slide addresses a specific risk management pain point (fragmented data, reactive programs, coverage gaps) using a white/orange two-tone headline system with ghosted product icons as background texture. Copy developed in collaboration with the brand manager.Four-panel direct mail piece mailed pre-show to C-suite, risk management, and procurement teams. Front carries the campaign headline "See Further. Act Faster. Risk Smarter." with a pre-show demo booking CTA and QR code. Back announces new product launches with a putting challenge event engagement mechanic. Includes full postal production mechanics (indicia, address panel).Riskworld 2026 event landing page covering five product launch announcements, pre-show demo booking, and lead capture form. Initial HTML wireframe built using Claude AI, then translated to Figma for developer handoff. View live page →Three-panel trade show booth (20'w × 10' deep) with raised center panel carrying the Ebix logo, "Unified Risk Intelligence" tagline, and LCD video display. Product cards color-coded by category across left and right panels. Redesigned in the campaign's navy/orange system. Content anchored in the upper two-thirds to maintain visibility above booth furniture and attendee traffic.
Ebix COI brochure: Certificate of insurance management platform. One of five product brochures developed for the Riskworld campaign.RCS Lens Suite brochure: Unified command lens across COI, contracts, policies, financials, and exposures.RiskEnvision brochure: New business experience for loss control, exposure management, and AI-assisted risk financing.wcExchange brochure: Workers compensation EDI with rebuilt portal and automation.ExposureHub brochure: Catastrophe exposure modeling and real-time portfolio risk analytics.
VIP cocktail reception suite: Email invitation graphic and printed event card. Philadelphia nighttime cityscape with navy overlay, consistent with the full Riskworld campaign system.
