Following Zinnia's acquisition of Ebix's Life & Annuity division, the marketing team needed to rapidly reestablish the division's brand presence and reconnect with clients across print, digital, and event channels. Working from Zinnia's brand style guide and collaborating with content writers and product leadership, I adapted the brand system across a full suite of sales collateral and large-format trade show environments. I also developed a LinkedIn webinar campaign series across the product line, and drove an email campaign to a ~200,000-contact list promoting weekly product demos, lifting leads approximately 30%.
Large-format two-panel booth (each panel 115.5"w × 90.5"h) designed for the AHOU (Association of Home Office Underwriters) annual event. Panels designed to function as a unified booth system or independently. Content anchored in the upper two-thirds to maintain visibility above booth furniture and attendee traffic.Five-card LinkedIn campaign series promoting product webinars across the SmartOffice, WinFlex, Policy Processor, AnnuityNet, and LifeSpeed product lines. Consistent card template with unique product identity per card, each driving webinar registrations via a unified CTA.
TPP brochure: Process diagram layout featuring the iHub workflow infographic. The most information-design-intensive piece in the suite.LifeSpeed brochure: Dual-audience layout (distributors and carriers) with overlapping device screenshot treatment.AnnuityNet brochure: Three-zone typographic sectioning with large-scale UI screenshot.SmartOffice retractable banner, 33" × 92". Full-bleed gradient with white rounded-rectangle feature cards for readability at trade show distance.
Photography strategy and color processing standards page from the Zinnia brand guide. Authored the "Think Cool" principle establishing complementary color treatment for lifestyle photography across all brand applications—including a repeatable processing standard (Increase Saturation 30%, Reduce Temperature 30%) and applied examples across three image categories.
